The connection between NetEase and Blizzard has been strained since November 2022, when the US producer was banned from China. Regardless of the environment of “appreciation” between the 2 corporations, Blizzard was significantly affected by the state of affairs.
After the profitable launch of Diablo Immortal (regardless of all of the criticism), NetEase and Blizzard haven’t got an excellent relationship. Issues had been dangerous since November and the state of affairs has gotten worse just lately.
This Thursday (19), NetEase workers filmed themselves destroying a World of Warcraft statue with a hammer. The curious reality occurred in entrance of Blizzard’s workplace in Shanghai.
See the video:
However why would NetEase workers be so livid with Blizzard? Apparently, the North American producer is on the lookout for a brand new associate for the area.
NetEase was Blizzard’s primary associate for 14 years. The Chinese language firm was chargeable for publishing World of Warcraft in China and preserving the servers up. Along with WoW, NetEase helped distribute Overwatch 2 and Hearthstone.
The NetEase group that was chargeable for serving Blizzard video games started to be dissolved on the finish of 2022.
Apparently, the protest is said to those dismissals. The destruction of the WoW statue was broadcast on China’s social media and had round 30,000 folks watching.
Official response from Netease was a “Chinese language meme”
The meat between the 2 gaming giants appears to go a good distance, since NetEase’s official “response” to the state of affairs was not “well mannered” in any respect.
In accordance with the WoWread web site, NetEase is providing “Blizzard Inexperienced Tea”. The identical tea can be proven within the video above.
In accordance with Chinese language tradition, “Inexperienced tea” can be like a curse phrase within the nation.
NetEase and Blizzard are nonetheless combating in courtroom over the tip of the game localization contract in China.
This battle goes far.
With data from TheEnemy.
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